As the landscape shifts, business development requires a more creative, innovative and strategic approach. In today's ever competitive and sometimes saturated environment, business winning is a capability that needs to run throughout any business. Many organisations are simply not set up to support winning new business, instead operating with a mantra of delivery as the main priority function. 'Sales', in defence is now more than ever a critical and sophisticated function. KS prides itself in its breadth of skill in business winning services, offering a greater strategic focus, identifying long term approaches in a complex landscape in existing and also emerging and adjacent markets.